Ruya is an ode to vision, a celebration of Moroccan heritage and the women who carry it with strength and grace.
Ruya is an ode to vision, a celebration of Moroccan heritage and the women who carry it with strength and grace.
The Label
Ruya is a tribute to heritage and an ode to feminine spirit. Rooted in Moroccan tradition and handcrafted in Casablanca, each piece honors craftsmanship while embracing contemporary elegance.
Through every stitch and silhouette, Ruya carries forward a cultural legacy, designed to empower and inspire.
The Capsule Collection
The capsule collection is a celebration of fluidity and form a curated selection of Caftans crafted from flowing, luxurious fabrics, including silks and textured weaves. Each garment is hand-finished, with handwoven elements that reflect the artistry of Moroccan craftsmanship. These kaftans are designed to elevate the silhouette with grac
The capsule collection is a celebration of fluidity and form a curated selection of Caftans crafted from flowing, luxurious fabrics, including silks and textured weaves. Each garment is hand-finished, with handwoven elements that reflect the artistry of Moroccan craftsmanship. These kaftans are designed to elevate the silhouette with grace — effortless yet refined.
To complement the collection, Ruya offers a line of handcrafted jewelry: each piece adorned with freshwater pearls, rubies, and green agate, gold-plated and uniquely made by artisans in Morocco. These designs are meant to feel personal — timeless accessories that echo the spirit of the kaftans they accompany.